Strategic Messaging Coordinator (AMSN & MSNCB)

(This is an IMMEDIATE HIRE position)

Position: Strategic Messaging Coordinator (AMSN & MSNCB)
Location: Pitman, NJ
Job-Type: Full Time (8:30am – 5 pm Monday - Friday)


The Strategic Messaging Coordinator (AMSN & MSNCB) will help with deployment, refinement and reporting of activities outlined in messaging plans that are aimed at meeting organizational goals as well as programmatic goals for two of our client nursing associations, the Academy of Medical-Surgical Nurses (AMSN) and the Medical-Surgical Nursing Certification Board (MSNCB).

RESPONSIBILITIES

  • Under direction of the supervisor, develop and execute prioritized campaigns, track and analyze results.
  • Evaluate analytical data for all AMSN and MSNCB messaging vehicles, including web, email, social media and print—looking for trends and monitoring and adjusting as needed for maximum effectiveness.
  • Assist with the development of effective messaging for key segments, to increase participation and sales of programs/meetings, purchased products/services.
  • Support the development of the bimonthly membership newsletter and other monthly and quarterly email campaigns.
  • Support strong promotional copy and targeted marketing messages for segments of messaging campaigns. Identify cross-promotional opportunities.
  • Incorporate the use of marketing automation, landing pages and automation functions to deliver targeted messaging, content and offers to members, prospects, partners and other constituencies.
  • Maintain digital, marketing and community content inventory ensuring appropriate re-use, contextualization of new content and for incorporation into communications and marketing efforts.
  • Maintain segmented flows across marketing automation and websites.
  • Ensure consistency of messaging and branding across segmented promotional efforts.
  • Assist with the development and execution of cobranded marketing strategies.
  • Assist with scheduling / posting content to the AMSN App & blog.

QUALIFICATIONS:

  • Bachelor’s degree required, concentration in business, marketing, or communications a plus.
  • Minimum of 1-2 years of experience in strategic messaging and marketing required.
  • Experience in healthcare association and event strategic messaging a plus.
  • Excellent writing, presentation and proof-reading skills required; strong oral communication, interpersonal, and organizational skills are essential.
  • Must be team-oriented, with demonstrated project management, and client/liaison skills.
  • Strong skills in social media content management.
  • Familiarity with marketing and email automation platforms.
  • Familiarity with website content creation.
  • Familiarity with blog posting and management a plus.

Anthony J. Jannetti, Inc. is an Equal Opportunity Employer.


About AJJ

Anthony J. Jannetti, Inc. (AJJ), established in 1972, is an association management company located in Pitman, NJ. AJJ specializes in the management of health care organizations with a primary emphasis on professional nursing associations. AJJ is accredited by the Association Management Company Institute.


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