Marketing & Communications Manager (AMSNCB)

(This is an IMMEDIATE HIRE position)

Position: Marketing & Communications Manager (AMSNCB)

Location: Pitman, NJ
Job-Type: Full Time (8:30am – 5 pm Monday - Friday)


ESSENTIAL DUTIES AND RESPONSIBILITIES

Anthony J. Jannetti, Inc. (AJJ), an association management company, is seeking qualified candidates for a Marketing & Communications Manager.

The Marketing and Communications Manager will be responsible for the oversight of strategic messaging for two professional associations, the Academy of Medical-Surgical Nurses (AMSN) and the Medical-Surgical Nursing Certification Board (MSNCB) collectively referred to as AMSNCB. Responsibilities of the position include the creation and delivery of detailed marketing and communications plans, budgets, and reporting that is aimed at meeting organizational and programmatic goals.

This position will work with the AMSNCB management team to create strategic messaging, develop and execute prioritized campaigns, and track and analyze results. This entails managing analytical data for all AMSNCB messaging vehicles, including web, email, social media and print, looking for trends and monitoring and adjusting as needed for maximum effectiveness. A qualified candidate will develop effective messaging for key segments, to increase participation and sales of programs/meetings and purchased products/services.

Additionally, this position will ensure consistency of messaging and branding across segmented promotional efforts and monitor the annual editorial plan to ensure the same. It will also recommend opportunities for cross-promotion and write, edit, and support strong promotional copy and targeted marketing messages for segments of messaging campaigns.

Vital to this position will be incorporating the use of marketing automation, landing pages and automation functions to deliver targeted messaging, content and offers to members, prospects, partners and other constituencies. Maintaining segmented flows (messaging, landing pages, offers) across marketing automation and websites will also be critical to this role.

QUALIFICATIONS

  • Undergraduate degree in business, communications or marketing, advanced degree a plus.
  • Minimum of 2-3 years of experience in strategic messaging and marketing required.
  • Minimum of 2-3 years of accessing, evaluating and leveraging marketing and digital performance data to measure marketing, communications, campaigns, advertising and digital performance.
  • Experience in healthcare association and event strategic messaging a plus.
  • Proven creative and analytical skills, as well as experience developing and launching integrated campaigns needed.
  • Excellent writing, presentation and proof reading skills required; strong oral communication, interpersonal, and organizational skills are essential.
    • Healthcare oriented writing examples must be provided.
  • Must be team-oriented, with demonstrated project management, and client/liaison skills.
  • Ability to handle multiple projects required; experience in web-based marketing required.

Anthony J. Jannetti, Inc. is an Equal Opportunity Employer.


About:

Anthony J. Jannetti, Inc. (AJJ), established in 1972, is an association management company located in Pitman, NJ. AJJ specializes in the management of health care organizations with a primary emphasis on professional nursing associations. AJJ is accredited by the Association Management Company Institute.

The Academy of Medical-Surgical Nurses (AMSN), established in 1992, is a professional specialty nursing association of over 12,000 members. It is a 501(c)(6) nonprofit organization whose mission is to promote excellence in medical-surgical nursing.

The Medical-Surgical Nursing Certification Board (MSNCB), established in 2003, is a 501(c)(6) specialty nursing certification board with over 33,000 certificants. MSNCB offers two certification programs, Certified Medical-Surgical Registered Nurse (CMSRN) and Certified in Care Coordination and Transition Management (CCCTM). Its mission is to validate excellence in medical-surgical nursing.


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